We are a small, independent family-run business, on a mission to create sustainable cake of the future.

We aim to be as sustainable as possible throughout this journey, ensuring that our ingredients are ethical, and our packaging is environmentally friendly.

As well as being both sustainable and delicious, all of our bakes are available for next working day delivery which makes them perfect for last minute gifts!


We love collaborating with like-minded, brands to offer a range of gift sets which are perfect for celebrations such as birthdays, anniversaries, or "just because"!

In addition, we are always working hard to develop new recipes so we can continue to bring you delicious, ethical cakes directly to your door.

Collect Positive Points

Earn points & redeem exclusive discounts & more!

The more you shop, the more rewards you earn

How does it work?

Join our Rewards Program

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Earning points

Earn points for doing any of the following:

+250 Points

Like our Facebook page

+5000 Points

On your birthday

+250 Points

Share our Facebook page

+250 Points

Follow our Instagram page

+1000 Points

For each £1 spent

+50000 Points

Referring a friend

+500 Points

Share one of our products

+ 10000 Points

Subscribe to our newsletter

Referring Friends


Refer a friend in one easy step and earn yourself +50000 points and an exclusive discount. All you need to do is send them the referral link and they will save and you will too!


Once your friend has the link, they just need to click the link and follow the simple steps to get money off their order!

Your friend will get 10% off on their first order and you'll also get 10% off your next purchase. Win. Win!

Redeem your points

Collect points and get real discounts

Get 5% off

for 40000 points

Get 10% off

for 80000 points

Get £5 off

for 150000 points


Our bakery is situated on Leicester Food Park, a purpose built BRC grade site within a gated community. Our modern building has a low impact on the environment and allows us to focus all our efforts on making great products using minimal ingredients.




Our Sustainability Commitment

Being sustainable and ethical is not a box ticking or a marketing exercise, it's a belief system that runs through everything we do. From the ground up we have designed Positive Bakes to make the difference.